Associate Manager, Marketing Activation - Mattel Games
Core
Support Marketing Activation team with integrated marketing planning, consumer insights, business analysis, and cross-functional coordination to translate global strategies into local marketing plans and drive brand/sales growth.
Role type
Associate Manager, Marketing Activation
Builds
Integrated marketing plans, promotional timelines, and channel activation strategies for Mattel Games brands
Domain
Consumer Products / Toys / Retail Marketing
Deliverable
product features
Required skills
Integrated marketing planning, consumer insights analysis, cross-functional coordination, promotional strategy execution, channel activation management, business analysis, strategic thinking, project management
Preferred skills
MBA, experience leading teams with senior titles, executive presence, data-driven storytelling
Technologies
PowerPoint, Excel
Responsibilities
Translate brand strategies into integrated marketing plans and briefs; lead promotional activity timelines and present performance to stakeholders; execute day-to-day activation across assigned segments; leverage data to recommend plan changes for revenue targets; identify trends and opportunities via category research
Seniority
Mid-Senior, hands-on IC with leadership expectations