Loyalty Communications Specialist
Core
Drive engagement and build long-term relationships with IKEA Family members through personalized, value-driven communications across email, digital platforms, and in-store experiences to increase visitation, conversion, and customer lifetime value.
Role type
Loyalty Communications Specialist
Builds
Member-exclusive campaigns, content, and omnichannel touchpoints
Domain
Retail / Customer Loyalty & CRM
Required skills
Loyalty program management, CRM strategy, data insights analysis, campaign execution, omnichannel communication, customer behavior analysis, Microsoft Dynamics CRM 365, data management, reporting
Preferred skills
Marketing or Communications degree, CRM/Digital Marketing certifications, retail agency experience, big data experience, data cleansing
Technologies
Microsoft Excel, Microsoft PowerPoint, Microsoft Dynamics CRM 365
Responsibilities
Develop and execute member-exclusive campaigns, leverage data insights to optimize performance across channels, ensure communications align with brand tone and business priorities, manage data reports and dashboards, engage stakeholders across functions and countries
Seniority
Mid-level, hands-on IC