Retail Media Insights & Strategy Manager (m/w/d)
Core
Develop strategic recommendations for growth and performance by analyzing Retail Media, campaign, market, category, and e-commerce data to optimize manufacturer partnerships.
Role type
Retail Media Insights & Strategy Manager
Builds
Strategic insights, storylines for sales reviews, and prioritized business opportunities for manufacturer partners
Domain
Retail Media / Performance Marketing / E-commerce
Deliverable
dashboards & analysis
Required skills
Retail Media expertise, Performance Marketing knowledge, Programmatic Advertising experience, Strategic thinking, Data analysis, SQL, BI tools, Stakeholder presentation
Preferred skills
Experience translating complex data into clear priorities, Understanding of data structures and quality
Technologies
SQL, BI tools
Responsibilities
Identify performance drivers and upselling potentials from multi-source data, Translate insights into compelling storylines for sales and business reviews, Collaborate with Data and BI teams on dashboard development and technical implementation, Define KPI logic and reporting standards with international teams, Prioritize business opportunities based on critical analysis of data
Seniority
Mid-Senior, hands-on IC
