Sr. Director, CRM & Lifecycle Marketing
Core
Lead Equinox's CRM strategy across lifecycle marketing, owned channel expansion, and scalable personalization to drive member engagement, retention, and revenue.
Role type
Senior Director, CRM & Lifecycle Marketing
Builds
Lifecycle programs, trigger campaigns, broadcast execution, and owned channel communication plans for fitness members.
Domain
Fitness & Wellness
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, audience segmentation, campaign planning, testing, analytics, team leadership
Preferred skills
MBA, experience in luxury hospitality or high-growth environments
Technologies
Email, SMS, app messaging platforms
Responsibilities
Define annual CRM priorities and strategic roadmaps; lead development of lifecycle journeys (nurturing, conversion, onboarding, retention); scale triggered campaigns; optimize owned channel execution; partner with Data and Technology teams on segmentation; build and manage a high-performing CRM team.
Seniority
Senior Director, strategic leadership & team management