Senior Product Manager, Programmatic Demand
Core
Drive product strategy and development for demand-side capabilities across NBCU's programmatic ecosystem, focusing on optimizing auction performance and live event monetization.
Role type
Senior Product Manager, Programmatic Demand
Builds
Scalable products, systems, and workflows for ad tech stack optimization
Domain
Digital advertising, Ad Tech, Programmatic, CTV
Deliverable
product features
Required skills
Programmatic advertising ecosystems, Auction dynamics, Privacy regulations (CCPA, GDPR, GPP, ATT), Identity signals, Data pipelines, Root cause analysis, Automation/AI-driven approaches, High-scalability environments
Preferred skills
CTV, Streaming, Programmatic demand
Technologies
FreeWheel, DSPs, CTV platforms
Responsibilities
Design scalable solutions to optimize auction performance (bid/win/fill rates), Develop product solutions for live event monetization and high-concurrency stability, Define product-driven approaches for deal structure and platform configuration, Identify systemic partner performance issues and drive long-term solutions, Own requirements and validation for demand optimization features, Align cross-functional teams on priorities and outcomes
Seniority
Senior, hands-on IC
