Sr. Manager, Broadcast Insights & Analytics
Core
Lead insights and analytics for Affiliate Relations, focusing on consumer viewing habits evolution across linear and streaming platforms to inform broadcast distribution strategy.
Role type
Sr. Manager, Media Insights & Analytics
Builds
Internal presentations, client sales materials, and competitive positioning frameworks for affiliate deals.
Domain
Media & Entertainment (Broadcast, Streaming, Pay-TV)
Deliverable
dashboards & analysis
Required skills
Media research platforms (Nielsen, comScore, SNL Kagan, Adobe, Antenna), Data modeling with Excel, Data visualization (Tableau), Strategic storytelling with data
Preferred skills
Experience in measurement/analytics at a media company, Vendor management (Nielsen)
Responsibilities
Support ratings/data requests for Affiliate Relations team; Develop frameworks for evaluating viewership across platforms; Work with leadership to create client materials; Represent Broadcast perspective with vendors and Decision Sciences; Manage platforms/databases for station/market information; Support Affiliate Reps in managing daily station relationships.
Seniority
Senior, hands-on IC with team leadership
