User Acquisition Specialist
Core
Drive user acquisition, activation, reactivation, and re-engagement for Glovo's delivery platform across specific regions using data-driven performance marketing strategies.
Role type
Senior User Acquisition Specialist (Performance Marketing)
Builds
High-impact marketing campaigns and optimized acquisition funnels for Glovo's mobile app.
Domain
Food delivery / On-demand logistics / Performance Marketing
Required skills
Google App Campaigns (UAC), programmatic advertising, campaign scaling, ROAS optimization, attribution modeling, A/B testing, marketing analytics tools (Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, Appsflyer), cross-functional collaboration, project management from scratch.
Preferred skills
Paid Social, SEM, online advertising industry experience.
Responsibilities
Create and optimize high-impact campaigns for specific regions; specialize in driving acquisition and re-engagement via App Campaigns and programmatic channels; lead continuous optimization through A/B testing and performance analysis; collaborate with performance leads, data engineers, and data scientists; manage large-scale projects from strategy to execution; share insights and best practices to elevate team performance.
Seniority
Mid-Senior, hands-on IC
