Brand Manager
Core
Lead the assigned therapeutic area portfolio (Oncology/Haematology) to drive brand launch, market leadership, and revenue growth.
Role type
Brand Manager (Healthcare/Pharmaceuticals)
Builds
Integrated marketing campaigns and brand strategies for Oncology/Haematology products
Domain
Pharmaceuticals / Oncology / Haematology
Required skills
Strategic thinking, cross-functional collaboration, budget management, stakeholder engagement, digital marketing, market research, product training, regulatory compliance
Preferred skills
Experience in Oncology/Haematology portfolio, knowledge of pharmaceutical industry policies, digital strategy expertise
Technologies
Digital listening tools, multi-channel marketing platforms, CRM systems
Responsibilities
Develop marketing insights and brand plans, manage promotional budgets, lead multi-channel marketing initiatives, engage key opinion leaders and healthcare professionals, provide product training to sales teams, coordinate market research, support product listing with institutions
Seniority
Mid-level, hands-on IC
