Hubspot Marketing Automation Specialist
Core
In-house HubSpot expert and strategic partner to internal marketing and sales teams, driving automation, data integrity, and campaign optimization.
Role type
Senior Marketing Automation Specialist
Builds
Marketing automation programs, workflows, and data-driven insights for internal stakeholders
Domain
B2B Marketing Technology (HubSpot)
Required skills
HubSpot expertise, lead nurturing campaign design, database management, project management, stakeholder communication, process optimization
Preferred skills
B2B marketing experience, CRM integrations (Salesforce/SAP), ABM platforms (Demandbase), data visualization (Power BI), web technologies (HTML/CSS)
Technologies
HubSpot, Demandbase, Power BI, Excel Power Query, Salesforce, SAP Sales Cloud
Responsibilities
Design and execute complex lead nurturing workflows; manage marketing database hygiene and segmentation; develop strategic reports and dashboards; consult with stakeholders on best practices; integrate new martech tools; ensure compliance with data privacy regulations.
Seniority
Senior, hands-on IC