CRM Automation Specialist
Core
Design, run, and optimize automated, data-triggered CRM journeys across email, push, and owned channels to drive conversion, retention, and customer value.
Role type
CRM Automation Specialist (Marketing Operations)
Builds
Automated lifecycle journeys and triggered communications
Domain
Retail / Marketing Automation
Deliverable
product features
Required skills
CRM execution, lifecycle marketing, marketing automation platforms, journey performance analysis, data-driven optimization, cross-functional collaboration
Preferred skills
AI & personalization exploration, localization of global journeys, strategic thinking on customer behavior
Technologies
Braze, Salesforce, Klaviyo, MoEngage
Responsibilities
Build and operate automated CRM journeys; own end-to-end lifecycle from setup to optimization; translate performance insights into optimization actions; support evolution of automation strategy; collaborate with local markets to localize journeys; strengthen loyalty and membership engagement.
Seniority
Mid-level, hands-on IC