Coordinador de Marketing El Salvador y Nicaragua
Core
Execute strategic marketing initiatives to strengthen brand positioning and drive sustainable business growth for Sika in El Salvador and Nicaragua.
Role type
Marketing Coordinator
Builds
Marketing campaigns, product launches, trade marketing activations, and digital content for the construction industry.
Domain
Construction materials and chemical products
Deliverable
product features
Required skills
Annual marketing plan execution, campaign coordination, agency and stakeholder management, digital marketing and CRM management, lead generation and tracking, trade marketing, market analysis
Preferred skills
Field visits to distributors and retail clients, data-driven decision making
Technologies
Salesforce, Meta
Responsibilities
Lead the execution of the annual marketing plan ensuring schedule and budget compliance; Coordinate marketing campaigns, product launches, events, and trade marketing activities; Act as a strategic liaison between marketing agencies, vendors, and internal teams; Manage and monitor leads generated through digital platforms; Conduct field visits to distributors, hardware stores, and retail chains to identify improvement opportunities; Analyze market results and trends to recommend strategy enhancements.
