Marketing Lead
Core
Lead marketing strategy and content creation for Industrial Asset Intelligence business, translating technical innovations into commercial stories.
Role type
Marketing Lead (B2B/Industrial)
Builds
Marketing campaigns, content assets, and market engagement for Fulcrum Robotics and IQ.
Domain
Industrial Asset Intelligence / Professional Services
Deliverable
product features
Required skills
B2B marketing strategy, technical storytelling, content planning, stakeholder partnership, digital content creation, campaign management
Preferred skills
Photography, video production, social media management, event planning, industry publications
Technologies
SharePoint, digital content platforms
Responsibilities
Develop and deliver marketing approach and content plans; Translate technical projects into engaging stories and case studies; Partner with sales and business development to convert market interest; Build pipeline of events, awards, and speaking opportunities; Showcase combined value of acquired businesses while maintaining brand alignment.
Seniority
Mid-Senior, hands-on IC
