Visual Market Lead
Core
Drive selling and profit by ensuring an elevated brand and customer experience across stores, turning global visual direction into strong commercial execution.
Role type
Senior Visual Market Lead
Builds
In-store visual execution, seasonal campaigns, and optimized customer flow for retail stores
Domain
Retail fashion (ARKET/H&M Group)
Deliverable
product features
Required skills
Visual merchandising, KPI analysis, team coaching, store visit planning, talent pipeline development, commercial strategy translation
Preferred skills
Customer behavior insight, adaptability to market shifts, cross-functional partnership
Technologies
None stated
Responsibilities
Implement global brand and visual guidelines across all stores; Analyze KPIs and customer insights to identify visual performance opportunities; Develop and support visual teams through coaching and succession planning; Lead implementation of seasonal updates, campaigns, and in-store activities; Optimize layouts and product placement to enhance shopping experience; Partner with area teams to secure strong product presentation and optimized customer flow