Head of Brand (Jack Link's)
Core
Lead strategic development and profitable growth of premium protein snack brands across the EMEA region.
Role type
Senior Marketing Leadership (Head of Brand)
Builds
Long-term brand strategy, market-specific growth initiatives, and premium brand experiences.
Domain
FMCG / Food & Beverage / Protein Snacks
Deliverable
product features
Required skills
FMCG marketing leadership, premium brand positioning, portfolio management, innovation pipeline development, cross-functional leadership, commercial growth strategy, market penetration, brand equity building
Preferred skills
Experience with challenger/growth brands, fluency in French and/or Dutch
Technologies
None stated
Responsibilities
Lead brand strategy & growth across EU markets; Deliver Brand Plans, Annual Marketing Plans, and market-specific growth initiatives; Drive sustainable consumer penetration and profitable growth; Ensure alignment between brand strategy and commercial priorities; Establish and maintain premium execution standards across packaging, communication, activation, shopper marketing, digital content, and retail execution; Partner with R&D and Operations to bring innovations to market; Lead, coach, and develop a high-performing international team
Seniority
Senior, hands-on IC with leadership responsibilities