Marketing Specialist
Core
Field Marketing Specialist owning campaign strategy and execution for assigned business units in intralogistics and material handling.
Role type
Field Marketing Specialist (B2B)
Builds
B2B marketing campaigns, trade show strategies, and regional content assets for industrial/logistics clients.
Domain
Industrial manufacturing, intralogistics, and material handling.
Required skills
B2B campaign planning and execution, trade show strategy and management, content development and editing, CRM and marketing automation proficiency, budget management, stakeholder alignment with sales.
Preferred skills
Account-based marketing, long-cycle sales cycle experience, trade media relations, conference speaking, global organization adaptation.
Technologies
Marketing automation platforms, CRM systems, reporting dashboards.
Responsibilities
Build annual marketing plans, define target audiences and segmentation, execute multi-channel campaigns, manage trade show marketing strategy, develop case studies and technical content, coordinate with sales leadership, manage marketing budgets.
Seniority
Mid-level, hands-on IC
