Performance Marketing Analyst
Core
Manage and optimize paid marketing campaigns across Google Ads, YouTube, and Meta while analyzing large datasets to drive business growth and strategy.
Role type
Performance Marketing Analyst
Builds
Optimized paid media campaigns and data-driven marketing strategies
Domain
Digital Marketing / Data Analytics
Required skills
Data analysis, SQL, Excel/Google Sheets, Paid media optimization, Strategic thinking, Cross-functional collaboration, AI tool adoption
Preferred skills
Creative problem-solving, Emerging technology adoption, Fast-paced environment adaptability
Technologies
Google Ads, YouTube Ads, Meta Ads, Excel, Google Sheets, AI tools
Responsibilities
Analyze complex datasets to uncover insights and trends; Optimize performance across multiple marketing channels; Translate analysis into actionable business recommendations; Challenge assumptions and identify new growth opportunities; Lead cross-functional initiatives to impact business KPIs; Explore and adopt AI tools to improve decision-making.
Seniority
Mid-level, hands-on IC