Gerente de Comunicação
Core
Develop and execute communication strategies for Red Bull's proprietary projects, focusing on cultural events, activations, and new product launches to drive consumer impact and media visibility.
Role type
Senior Communication Manager (Brand & Culture)
Builds
Strategic communication campaigns, PR activations, and media content for Red Bull's culture and brand platforms.
Domain
Consumer goods / Beverage industry / Cultural marketing
Required skills
Strategic communication planning, PR agency management, media relations, budget management, editorial content development, event production, performance analysis via KPIs
Preferred skills
Specialization in Culture or Consumption, experience in music/entertainment/artist sectors, knowledge of photography/video production
Technologies
None explicitly listed
Responsibilities
Align communication messages across all touchpoints, coordinate external PR agencies, build relationships with cultural media contacts, lead media infrastructure operations for events, define and track communication performance metrics
Seniority
Senior, hands-on IC