Paid Media Manager
Core
Develop, manage, and optimize paid digital media campaigns across Google Ads, Meta Ads, and TikTok Ads to drive brand and commercial objectives for a portfolio of consumer and professional brands.
Role type
Senior Paid Media Manager (Performance Marketing)
Builds
In-house and agency-managed digital advertising campaigns
Domain
Home improvement and construction retail (DIY Power Tools, Power Garden)
Required skills
Paid media planning and buying, campaign optimization, audience insights, performance analytics, stakeholder management, budget management, cross-platform campaign management
Preferred skills
B2C and B2B marketing experience, agency management, social media campaign management, commercial recommendation translation
Technologies
Google Ads, Meta Ads, TikTok Ads, Google Analytics, Qlik
Responsibilities
Manage day-to-day delivery and optimization of paid campaigns across Google, Meta, and TikTok; Deliver campaigns within agreed budgets and timeframes; Identify platform trends and emerging paid media opportunities; Monitor, analyze, and optimize campaign performance using key metrics; Prepare regular performance reporting and actionable recommendations; Build relationships with internal teams, agency partners, and external stakeholders
Seniority
Senior, hands-on IC