TV, Video, Audio & Display Specialist
Core
Build, launch, and optimize TV, video, audio, and display campaigns (CTV/OTT, online video, digital audio/podcasts, programmatic display) to drive customer acquisition and revenue while maintaining efficiency.
Role type
TV, Video, Audio & Display Specialist
Builds
TVAD campaigns and reporting dashboards
Domain
Digital Media Marketing / Programmatic Advertising
Required skills
Campaign execution (pacing, frequency control), Audience selection, Platform analytics (GA4), Data reporting, A/B testing literacy, Excel/Sheets
Preferred skills
SQL, Statistical significance analysis, Creative rotation management
Technologies
GA4, Bliss Point, Programmatic platforms
Responsibilities
Build and launch TVAD campaigns; Monitor daily/weekly performance metrics; Execute small, safe optimizations (audience tweaks, creative rotations); Prepare client updates and reports; Ensure delivery health and budget adherence.
Seniority
Mid-level, hands-on IC