达人KOL达人营销-短剧
Core
Identify, onboard, and evaluate KOLs and MCN agencies to build a resource pool for short drama marketing campaigns.
Role type
KOL marketing specialist (short drama)
Builds
Short drama marketing campaigns and content delivery
Domain
Entertainment / Short drama / Social media marketing
Deliverable
product features
Required skills
KOL resource management, campaign planning, data analysis, business negotiation, platform ecosystem knowledge
Preferred skills
Film/entertainment industry connections, MCN agency experience
Technologies
Short video platforms, live streaming platforms, social media platforms
Responsibilities
Build and maintain long-term KOL relationships, optimize video direction based on performance data, execute content marketing projects
Seniority
Mid-level, hands-on IC
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