广告投放策略产品经理（AICG方向）-抖音生活服务
Core
Design and optimize AIGC capabilities for advertising scenarios to enhance content supply, conversion performance, and exploration efficiency while maintaining quality.
Role type
Product Manager (AIGC Advertising Strategy)
Builds
AIGC products for ad delivery (black-box/white-box models), content generation strategies, and model optimization pipelines.
Domain
Advertising technology / Generative AI
Deliverable
production ML models
Required skills
AIGC project experience, commercial advertising strategy, video generation, generative model optimization and evaluation, data analysis, product design for ad delivery
Preferred skills
Experience with merchant transaction data optimization, cost-efficient scaling, industry trend analysis
Technologies
Generative models, video generation frameworks, ad delivery systems
Responsibilities
Apply AIGC to ad scenarios to boost content supply and conversion; Optimize production and exploration strategies based on merchant transaction data; Improve AIGC material performance across the ad delivery chain; Design functional features for various AIGC product formats in ad contexts.
