招商运营专家(大事件方向) - 抖音
Core
Lead C-end viral IP events with commercial value, managing creative planning, sponsorship strategy, and cross-functional resource integration to drive projects from 0 to 1.
Role type
Senior IC IP Operations & Sponsorship Lead
Builds
S+ level IP events and long-term operational mechanisms for brands and users
Domain
Social media (Douyin/TikTok) + Event Marketing + Brand Sponsorship
Required skills
IP event planning, sponsorship strategy, cross-functional resource integration, trend insight, project management, revenue accountability, risk management, content aesthetics
Preferred skills
Experience leading full-chain IP sponsorship projects, proven track record of viral C-end events, strong content sense
Technologies
AI algorithms, smart creation tools
Responsibilities
Lead creative planning and sponsorship strategy for IP events; Establish long-term IP operation mechanisms based on trend insights; Manage S+ level projects including resource integration and risk warning; Ensure content quality and influence while driving revenue targets
Seniority
Senior, hands-on IC