美妆活动运营经理-抖音
Core
Plan and execute annual/quarterly large-scale beauty activities on Douyin (e.g., trend releases, ranking releases), managing the full lifecycle from creative planning to budget and effect evaluation.
Role type
Senior activity operations manager (Douyin beauty)
Builds
Platform-level marketing campaigns and industry influence initiatives for Douyin beauty
Domain
Beauty industry + Social media operations
Deliverable
product features
Required skills
Full-cycle project management, resource integration, cross-functional communication, industry trend analysis, budget management, creative planning
Preferred skills
Experience with platform-level marketing campaigns, business negotiation, complex stakeholder management
Responsibilities
Coordinate internal and external resources (creators, brands, MCNs) to maximize activity impact; Drive cross-department collaboration to ensure on-time launch; Identify industry hotspots and convert them into operational activities; Manage creative planning, budgeting, and effect evaluation for major events.