效果广告流量运营-商业化
Core
Drive revenue growth and monetization efficiency for short drama and novel apps (Hongguo, Tomato Novel) through traffic operations and ad strategy.
Role type
Senior Product Operations Manager (Monetization)
Builds
Revenue-generating ad campaigns and product features for short drama and novel platforms
Domain
Mobile Entertainment / Digital Advertising
Required skills
Traffic operations, Ad media background, Effectiveness ad logic, B2B product strategy, Data analysis, Project execution, Resource integration
Preferred skills
Short drama experience, App download experience, Platform e-commerce ad merchant experience, Traffic strategy experience
Responsibilities
Design phased operational strategies and GTM plans, Collaborate with product and user teams to optimize monetization, Analyze data to identify growth opportunities, Drive product iteration based on customer needs and value assessment
Seniority
Senior, hands-on IC
