激励产品经理（用户方向）-抖音电商
Core
Design and optimize incentive mechanisms (e.g., coins) within the Douyin Mall app to drive C-end traffic efficiency, user retention, and transaction growth.
Role type
Senior Product Manager (User Growth & Incentives)
Builds
Incentive features and user-facing interfaces for the Douyin Mall app
Domain
E-commerce / Mobile App
Deliverable
product features
Required skills
Incentive mechanism design, user growth strategy, data analysis, user lifecycle management, interface optimization
Preferred skills
Experience with coin-based incentives, cross-team collaboration, market trend analysis
Responsibilities
Define incentive frameworks to improve user perception and penetration; Analyze user motivations and subsidy sensitivity to solve experience issues; Optimize C-end interface design for efficiency; Develop product solutions based on deep understanding of independent-end user groups.
