智能营销算法工程师 - 抖音电商
Core
Develop and deploy core algorithms for intelligent coupon issuance and marketing optimization on the Douyin e-commerce platform to maximize user conversion, GMV, and platform revenue.
Role type
Senior Machine Learning Engineer (Marketing Algorithms)
Builds
Intelligent coupon issuance systems, multi-objective marketing optimization strategies, and merchant budget allocation tools.
Domain
E-commerce, Marketing, Machine Learning
Deliverable
production ML models
Required skills
Uplift modeling, Causal inference, RCT experiment design, Large-scale data analysis, Algorithm implementation, Python, Distributed systems
Preferred skills
Reinforcement learning, Operations research, Multi-objective optimization, Search/Recommendation systems
Responsibilities
Optimize coupon issuance precision and conversion efficiency using causal modeling; Design multi-business multi-objective joint coupon mechanisms; Balance marketing effectiveness with user experience to prevent over-marketing; Develop customized merchant budget strategies for different customer segments; Optimize coupon algorithms for major e-commerce events across multiple apps.
Seniority
Senior, hands-on IC
