用户增长运营专家（投放策略）-抖音生活服务
Core
Design and execute overall advertising investment strategies to drive user growth and scale MAC (Monthly Active Customers) on Douyin Life Services.
Role type
Senior advertising investment strategy specialist
Builds
Advertising campaigns and user acquisition strategies for Douyin Life Services
Domain
Internet advertising / Local services
Deliverable
production ML models
Required skills
Advertising investment optimization, calculation advertising systems, ad algorithms, audience targeting, product selection, creative selection, data analysis, cross-functional coordination
Preferred skills
Ad system commercialization product experience, algorithm iteration
Technologies
DPA, RTA, ad attribution, conversion tracking
Responsibilities
Define channel-person-product matching strategies, monitor campaign metrics and optimize investment plans, coordinate cross-functional resources for strategy implementation, iterate ad algorithms and models
Seniority
Senior, hands-on IC
