广告行业运营(家电方向)-中国广告销售平台
Core
Drive revenue for the home appliance advertising business by managing brand, influencer, and campaign marketing initiatives.
Role type
Senior Industry Operations Manager (Home Appliances)
Builds
Marketing solutions and innovative industry products for home appliance advertisers
Domain
Home Appliances / Digital Advertising
Deliverable
product features
Required skills
Integrated marketing, industry analysis, data analysis, project management, proposal presentation, cross-functional collaboration
Preferred skills
4A agency experience, FMCG consumer goods background, new media content creation
Technologies
N/A
Responsibilities
Develop and execute marketing strategies for home appliance clients, analyze client business models to drive product upgrades, identify industry growth opportunities, and establish industry-specific optimization methodologies.
Seniority
Senior, hands-on IC