搜索广告策略产品经理（创意方向）-巨量千川
Core
Design and optimize creative styles and strategies for closed-loop e-commerce search ads to improve CTR and CVR while balancing user experience.
Role type
Product Manager (Search Ad Creative Strategy)
Builds
Search ad creative formats, interactive components, and automated creative generation features for e-commerce search.
Domain
E-commerce, Search Advertising, Generative AI
Deliverable
product features
Required skills
Creative strategy, Traffic strategy, Data analysis, Product design, Generative AI application
Preferred skills
Industry solution experience, Cross-functional collaboration
Technologies
Generative AI, Multimodal models
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