巨量千川搜索策略产品经理-抖音电商
Core
Design and optimize search advertising experience metrics (e.g., LT, GPMU, payment penetration) for Douyin E-commerce's Julei Qianchuan platform.
Role type
Search strategy product manager
Builds
Search ad experience optimization frameworks and data dashboards
Domain
E-commerce advertising
Deliverable
product features
Required skills
Data attribution, experimental design, AB testing, metric analysis, cross-functional coordination, market research
Preferred skills
Understanding of e-commerce ad ecosystem metrics, ability to balance user experience with transaction efficiency and revenue
Technologies
Data attribution tools, AB testing platforms, data dashboards
Responsibilities
Establish and optimize core experience metric systems; design experience control strategies across dimensions like audience and query intent; collaborate cross-functionally to iterate constraint frameworks and evaluate ad experience issues.
