商业产品专家(开环电商-效果投放策略)国际化-Global Monetization Product and Technology
Core
Design and optimize international e-commerce advertising bidding and product strategies to improve ad performance and drive revenue growth.
Role type
Senior IC product expert (advertising strategy & bidding)
Builds
International e-commerce ad platforms and bidding systems
Domain
E-commerce / Digital Advertising
Deliverable
production ML models
Required skills
Bidding strategy design, Product recommendation strategy, User journey optimization, Data analysis, Structured thinking
Preferred skills
Experience with auction ad systems, Ad algorithms, Traffic format strategy
Technologies
Cost Cap, VO bidding, MAC project
Responsibilities
Design bidding strategies (Cost Cap/VO) to maximize conversion and value; Develop product recommendation strategies to improve click-through and conversion rates; Optimize user conversion paths and styles; Drive growth of e-commerce purchasing users.
Seniority
Mid-Senior, hands-on IC