高级营销产品经理-抖音生活服务
Core
Design and build marketing tool platforms and pricing capabilities for the local life services business to support various marketing strategies across industries, platforms, and service providers.
Role type
Senior Marketing Product Manager (Local Life Services)
Builds
Marketing tool platforms, pricing engines, and configuration systems for promotional offers
Domain
Internet / Local Life Services / Marketing Technology
Deliverable
product features
Required skills
Product abstraction, data sensitivity, marketing strategy design, cross-functional collaboration, product iteration management
Preferred skills
Local life services background, mid-platform architecture design
Responsibilities
Lead the planning and construction of marketing tool platform capabilities; Design pricing logic and marketing discount configuration systems; Provide tailored marketing solutions for different industries based on business stages; Drive product iteration based on online data and offline feedback; Organize cross-functional teams to establish standardized workflows and improve efficiency.
