用户增长营销策略（提频方向）-TikTok Shop
Core
Design and optimize user growth strategies for TikTok Shop in Southeast Asia, focusing on increasing purchase frequency through data-driven marketing campaigns and budget allocation.
Role type
Senior user growth strategist (e-commerce)
Builds
Marketing campaigns, coupon distributions, and user engagement initiatives for TikTok Shop
Domain
E-commerce, Southeast Asian markets
Deliverable
production ML models
Required skills
User segmentation, A/B testing design, Uplift model understanding, user behavior prediction, budget optimization, ROI analysis, cross-functional collaboration
Preferred skills
International market knowledge (Southeast Asia), cultural adaptation, complex project management
Technologies
A/B testing frameworks, Uplift models, user behavior prediction models
Responsibilities
Define business goals and prioritize strategy implementation; collect requirements and perform deep data analysis to identify growth opportunities; design, iterate, and evaluate user growth strategies including coupon distribution and budget allocation; manage project lifecycle from planning to execution; collaborate with algorithm, data science, finance, and operations teams.
Seniority
Senior, hands-on IC
