Senior Product Manager (SEO/Web) - User Growth (San Jose)
Core
Own iteration and international growth strategy for the TikTok Web product, using organic search (SEO) as a primary growth channel.
Role type
Senior Product Manager (SEO/Web)
Builds
TikTok Web product features and growth strategies
Domain
Social media, Search, International expansion
Deliverable
product features
Required skills
SEO strategy, Information architecture, Cross-functional collaboration, Product roadmapping, Global market localization, Experimentation design
Preferred skills
Cross-border product rollout, Search engine partnership management, Recommendation systems
Technologies
Search engines, Experimentation platforms
Responsibilities
Design and implement end-to-end SEO programs including structured data and traffic acquisition tactics; Partner with external search engine companies to validate strategies; Lead full lifecycle product delivery from analysis to launch; Localize growth strategies for global markets adapting to regional and cultural differences.
Seniority
Senior, hands-on IC
