TikTok Shop - FMCG Category Lead - Paris
Core
Define long-term vision and strategic roadmap for FMCG brands on TikTok Shop, driving category growth and profitability.
Role type
Category Lead (FMCG)
Builds
FMCG brand presence and sales on TikTok Shop
Domain
E-commerce / Fast-Moving Consumer Goods
Required skills
Category management, P&L ownership, team leadership, strategic planning, data-driven decision making, French market expertise, seller onboarding and development
Preferred skills
E-commerce platform ownership, content marketing, influencer management, FMCG industry experience
Technologies
TikTok Shop platform
Responsibilities
Define category vision and roadmap, own P&L, build and lead high-performing teams, onboard and develop sellers, collaborate with internal teams on livestream and short video commerce, navigate ambiguity and influence stakeholders
Seniority
Senior, hands-on IC
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