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TikTok Shop - FMCG Category Lead - Paris

Paris, France💼 Full-time🗓 2026-09-28

Core

Define long-term vision and strategic roadmap for FMCG brands on TikTok Shop, driving category growth and profitability.

Role type

Category Lead (FMCG)

Builds

FMCG brand presence and sales on TikTok Shop

Domain

E-commerce / Fast-Moving Consumer Goods

Required skills

Category management, P&L ownership, team leadership, strategic planning, data-driven decision making, French market expertise, seller onboarding and development

Preferred skills

E-commerce platform ownership, content marketing, influencer management, FMCG industry experience

Technologies

TikTok Shop platform

Responsibilities

Define category vision and roadmap, own P&L, build and lead high-performing teams, onboard and develop sellers, collaborate with internal teams on livestream and short video commerce, navigate ambiguity and influence stakeholders

Seniority

Senior, hands-on IC

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