商城营销频道产品经理-抖音电商
Core
Design and build product directions for Douyin Mall's marketing channels (Super Value, Flash Sales, New Arrivals) to drive traffic scale, conversion efficiency, and user growth.
Role type
E-commerce channel product manager
Builds
Marketing channels and promotional campaigns for Douyin Mall
Domain
E-commerce / Social commerce
Deliverable
product features
Required skills
E-commerce channel product experience, marketing campaign design, user growth strategies, data analysis, cross-functional collaboration
Preferred skills
Experience with content and e-commerce, user acquisition tactics
Responsibilities
Design traffic scaling strategies, iterate channel frameworks, collaborate on supply governance and merchant onboarding, define key product shapes based on user needs
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