市场专家 - 剪映CapCut
Core
Responsible for building brand reputation, user awareness, and marketing strategy for the CapCut video editing product, including 0-1 user education for new AI capabilities.
Role type
Senior Brand & Marketing Manager
Builds
Global video editing product ecosystem and AI-driven content tools
Domain
Consumer Technology / Video Editing / Generative AI
Deliverable
product features
Required skills
Brand strategy, user research, AI technology understanding, creative asset management, cross-functional collaboration, business negotiation
Preferred skills
Experience in tech hardware marketing, familiarity with CapCut, aesthetic judgment
Technologies
Generative AI, Video editing tools
Responsibilities
Design brand positioning and communication strategy, collaborate with product teams on AI feature launches, recruit and manage creator communities, execute annual marketing campaigns
Seniority
Senior, hands-on IC
