广告行业运营-抖音生活服务
Core
Drive GMV growth for merchants on Douyin's local life platform using commercial advertising strategies and product combinations.
Role type
Senior advertising operations specialist (local life)
Builds
Optimized ad campaigns and product bundles for local life merchants
Domain
Advertising technology + Local life services
Required skills
Data analysis and mining, Excel/PPT proficiency, Structured thinking, Project management, Cross-functional collaboration
Preferred skills
Experience with lead generation ads, Experience in local life operations
Technologies
Excel, PPT
Responsibilities
Analyze merchant business models to match optimal ad strategies, Identify industry growth points and formulate optimization methodologies, Evaluate ad product feasibility and propose iteration directions, Collaborate with product, sales, and local life teams
