用户增长创意策略运营-今日头条
Core
Design and optimize advertising creatives for Toutiao products to drive business growth and user retention.
Role type
Growth creative strategy operator
Builds
Ad creatives and content assets for Toutiao's product ecosystem
Domain
Internet advertising / Content marketing
Required skills
Creative strategy, Content planning, Data analysis, Cross-functional collaboration, Trend analysis, Vendor management
Preferred skills
Video content production, Short drama/novel/music interest, Industry trend forecasting
Responsibilities
Define content creative and material requirements based on product features and target users; Manage external material production vendors for quality and efficiency; Monitor and analyze material performance data to optimize ad strategies; Collaborate with product, bidding, and risk control teams to achieve growth targets.
