产品运营(消费者洞察方向)-营销科学
Core
Product operations and marketing science for the 'Ju Liang Yun Tu' product, focusing on consumer insights, audience segmentation, and product iteration.
Role type
Product Operations Specialist (Consumer Insights & Marketing Science)
Builds
Product features (Ju Liang Yun Tu platform)
Domain
Technology / Digital Marketing
Deliverable
product features
Required skills
consumer operations, audience segmentation, product requirement analysis, marketing campaign design, user research, data analysis, product iteration management
Preferred skills
channel/media experience, ISV experience, IP planning, stakeholder management
Responsibilities
Define and prioritize product requirements for the Ju Liang Yun Tu platform; design and execute internal/external training and promotion activities; conduct user research to identify pain points and optimize product satisfaction and engagement; analyze media audience differences for brand positioning.