产品运营（品牌认知方向）-营销科学
Core
Define and promote product requirements for 'Ju Liang Yun Tu' (a marketing intelligence platform), conduct user research to optimize product satisfaction and engagement, and design promotional activities to enhance brand awareness among target audiences.
Role type
Product Operations Specialist (Marketing Science)
Builds
Marketing intelligence platform features and user engagement strategies
Domain
Digital Marketing / Consumer Analytics
Deliverable
product features
Required skills
Consumer operations, Audience segmentation, Product requirement definition, User research, Promotional campaign design, Data sensitivity
Preferred skills
Channel/Media agency experience, ISV experience, IP planning, Marketing strategy
Technologies
None stated
Responsibilities
Analyze consumer and audience data to identify pain points and optimize product usage; Define and prioritize product requirements for the marketing platform; Design and execute internal and external training and promotion materials; Conduct user surveys to improve product satisfaction and active rates.
Seniority
Mid-level, hands-on IC