内容策略运营（洞察方向）-抖音生活服务
Core
Analyze content trends, user needs, and market dynamics for Douyin's local life services to define content strategies that drive supply growth and business revenue.
Role type
Content Strategy Analyst (Insights)
Builds
Content strategies and product optimizations for the local life services ecosystem
Domain
Short video and live streaming ecosystem
Required skills
Content analysis methodology, data analysis, business insight, strategic planning, user research, problem identification, opportunity spotting, synthesis and concise communication
Preferred skills
Experience with platform key projects, specialized content research, understanding of short video/live streaming ecology
Technologies
Data analysis tools, user research frameworks
Responsibilities
Capture market dynamics and user demand changes to identify valuable content directions; Establish long-term content insight mechanisms to locate issues and opportunities; Analyze content styles, traffic, and transaction metrics to optimize recommendation effects and product strategies.
