商家工作台产品经理（商家流程与首页方向）-TikTok Shop
Core
Design end-to-end merchant workflows and homepage experiences for TikTok Shop, covering onboarding, product listing, content creation, marketing, fulfillment, and data analysis to serve diverse merchant segments.
Role type
Senior B2D Product Manager (Merchant Operations & Homepage)
Builds
Merchant workbench interfaces and operational flows for TikTok Shop sellers
Domain
E-commerce / Live streaming commerce
Deliverable
product features
Required skills
B2B product management, merchant platform/ERP experience, cross-functional collaboration, data-driven decision making, live streaming commerce knowledge, English communication
Preferred skills
TikTok Shop ecosystem familiarity, user experience optimization passion
Technologies
N/A
Responsibilities
Analyze merchant segmentation and core business processes to inform product design; Design differentiated merchant workbench experiences across the merchant lifecycle; Collaborate with product teams to ensure consistency and functionality of the merchant homepage; Drive continuous product iteration using data insights.
