星图品牌广告运营(短剧/中长视频变现方向) - 抖音
Core
Drive GTM strategies and scale operations for brand products within Douyin's content feed, focusing on short dramas and mid-to-long video monetization.
Role type
Brand Product Operations Manager (Short Drama/Video Monetization)
Builds
Brand exposure and seeding campaigns via Douyin's short drama and video content streams
Domain
Social Media / Short Video / Brand Advertising
Deliverable
product features
Required skills
GTM strategy, data analysis, product training, market research, product iteration, monetization strategy
Preferred skills
Experience with brand advertising, content marketing, AI technology integration
Technologies
AI algorithms, data analytics tools
Responsibilities
Develop and execute scaled GTM plans for new products and models; Analyze business data to optimize marketing strategies and establish best practices; Organize training for sales teams and clients; Identify key industry opportunities and drive product iteration based on customer needs.
