B端整合营销（品牌叙事方向）-TikTok生活服务
Core
Develop and execute integrated marketing campaigns to promote TikTok's lifestyle services (food & travel) to B-end merchants and agencies, enhancing their operational capability and willingness to partner.
Role type
Senior B2B Marketing Manager (Brand Narrative & Industry Strategy)
Builds
Industry influence, merchant adoption of TikTok services, and platform leadership in food & travel sectors.
Domain
Social Media / E-commerce / Food & Travel Industry
Deliverable
product features
Required skills
B2B marketing strategy, brand narrative, industry trend analysis, cross-functional project management, crisis communication, English business communication
Preferred skills
Experience with international media ecosystems, data-driven storytelling, stakeholder management
Technologies
N/A
Responsibilities
Plan and launch industry-level marketing events (summits, conferences) and educational programs; Analyze market trends to craft innovative integrated communication strategies; Manage cross-departmental resources to execute complex campaigns and crisis response.
Seniority
Senior, hands-on IC