品牌广告产品经理（品牌竞价方向）-抖音（北京/上海）
Core
Design and optimize brand bidding ad strategies, including bidding mechanisms, pricing products, and auction strategies for Douyin's China brand advertising business.
Role type
Senior Product Manager (Brand Bidding)
Builds
Brand bidding ad solutions and optimization frameworks for merchants and consumers
Domain
Internet advertising / Brand marketing
Deliverable
production ML models
Required skills
Brand bidding strategy design, auction mechanism optimization, ROI modeling, data analysis, experiment design, AI/Prompt engineering, cross-functional collaboration
Preferred skills
Experience with brand and effect advertising, knowledge of influencer marketing (Star Map), deep understanding of large language models (LLMs) and RAG applications
Technologies
Prompt engineering, RAG, AI content distribution
Responsibilities
Optimize bidding ad mechanisms (e.g., cost control, managed models,全域 ROI), analyze campaign data to drive strategy improvements, collaborate with engineering and data teams to launch projects, define product metrics and AI-driven content distribution strategies, build infrastructure for budget management and user experience.
Seniority
Senior, hands-on IC
