Product Marketing Manager, Global Accounts - Global Business Solutions
Core
Lead Go-to-Market (GTM) strategy and execution for TikTok's core monetization products, translating product strategy into client solutions to drive adoption and revenue for global advertisers.
Role type
Senior Product Marketing Manager (Global Accounts)
Builds
TikTok's core monetization products and platform capabilities
Domain
Digital media and advertising
Deliverable
product features
Required skills
GTM strategy execution, product positioning, cross-functional collaboration, product-centric analysis, sales enablement, adoption campaign management, revenue impact measurement, stakeholder alignment
Preferred skills
Digital advertising or SaaS experience, performance media/marketing knowledge, signals integration (pixels, API), AI for creative/ad placement, top-tier management consulting background, Tier 1 product launch experience
Technologies
Pixels, API, AI for creative, AI for ad placement
Responsibilities
Lead GTM planning and execution for platform products; Translate central strategies into client-specific activation plans; Develop and execute launch plans with success metrics; Partner with Product and Sales to align priorities and readiness; Conduct inbound research to identify adoption barriers and market opportunities; Define adoption goals and performance dashboards to measure success.
