国际线上营销内容策划-飞书 Product Marketing Content Strategist (Global)-Lark
Core
Planning and generating marketing content for Lark's global growth across websites, social media, and online channels.
Role type
Product Marketing Content Strategist
Builds
Reusable content asset library and brand narratives for Lark's international market.
Domain
B2B SaaS / Enterprise Services
Deliverable
product features
Required skills
B2B/SaaS content strategy, English publication-grade writing, cross-cultural communication, data-driven optimization, project management
Preferred skills
Experience with user journey mapping, multi-region campaign execution
Technologies
None stated
Responsibilities
Create content for official websites and social media; Develop content narrative strategies based on user journey stages; Collaborate with product and sales teams to transform value propositions into brand stories; Evaluate content performance using metrics like CTR and conversion rates.
Seniority
Mid-level, hands-on IC