日本区域游戏主营销
Core
Oversee overall Japan market promotion and full lifecycle publishing for game projects, driving strategy through data analysis and periodic reviews.
Role type
Senior regional marketing lead (games)
Builds
Game publishing campaigns and user acquisition strategies for the Japan market
Domain
Gaming industry, specifically mobile/online games
Required skills
Game publishing strategy, UGC paid user acquisition, cross-functional coordination, data analysis, content marketing, community management, influencer marketing, media relations
Preferred skills
2D/anime game publishing experience, IP game publishing experience, passion for anime culture, Japanese N1 certification
Technologies
N/A
Responsibilities
Coordinate paid user acquisition team goals and budgets, analyze channel and creative performance, execute real-time optimization actions, manage external partners for content/community/influencer campaigns
Seniority
Senior, hands-on IC
