内容策略-抖音电商
Core
Define content strategies to optimize user experience, consumption, and conversion paths for e-commerce; identify opportunities in content types to drive growth and efficiency.
Role type
E-commerce content strategy specialist
Builds
Content production, identification, and distribution pipelines for e-commerce platforms
Domain
E-commerce, Digital Content
Deliverable
product features
Required skills
E-commerce content ecosystem understanding, Short video and live streaming strategy, Content quality standard definition, Cross-functional collaboration, Data-driven strategy optimization, New content format exploration
Preferred skills
Experience incubating new content projects, Logical analysis and planning
Technologies
Content tagging systems, Recommendation algorithm integration
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